Do you often find yourself thinking of how to make your brand, organization, or business stand out on social media? If you do, then this list will assist you in blasting off to a new level of “ooh and awe” on the web.
1. Have a Distinct Voice
You must deliver a unique and distinctive voice across your social media platform that differs from your competition. Do you want to come across as energetic, passionate, or short, sweet and to the point? One focus for your distinctive voice should be getting customers or followers to trust your brand on social media. This is important because it shows your customers and target audience that your organization is confident in its identity. Your distinctive voice must ensure that people will love doing business with you. Show that you care about your followers opinions and concerns!
Keep It Simple, Stupid! It’s always best to follow the rule “less is more” when trying to stand out across your social media platform. Focus on making your brand, product, or organization easily understandable at a glance. Followers and audiences do not want to take fifteen minutes to read something that you posted. Stay away from lengthy paragraphs while posting on Facebook. Try to keep tweets under the allotted 140 characters. “KISS” your social media audience with your brilliance!
3. Know Your Target Audience
Who are you selling your product to? Who do you want to notice your organization? Who do you want to trust your brand? Knowing your target audience is crucial to your social media success. If you don’t know your primary and secondary audiences, how would you know how to market your brand? Once you have established your target audience, you can focus on narrowing in on your social media tactics.
4. The “Why”
Who is your organization? What do you stand for? Why do you do what you do? Why are you even trying to promote your organization on social media? Simon Sinek from TED Talks said, “people don’t buy what you do they buy why you do it.” You can post what you’re doing on Facebook and Twitter, but followers won’t buy into that 100%. Now, if you post why you’re doing something, followers will relate to that much more. For example, a post that says, “We are having a sale on all shoes this week” could excite customers and get them to attend the sale. A post that says, “We are having a sale on all shoes this week because we want you to rock a new pair,” could increase your attendance a great deal. Customers and followers want to know WHY you’re doing what you’re doing. Involve your audience and make them believe what you believe about your brand.
5. Repetition is Key
Repetition, repetition, repetition. People are so busy with their every day lives. Repeating posts on Facebook or Twitter isn’t a bad thing! The more you put a specific message out there, the more people are going to remember it. If you are posting a call to action, repetition is something you’ll want to consider. Posts that say “don’t forget to…” or “remember our event is coming up” will show followers that you are persistent and determined for the success of your brand or organization.
Buffer is a tool used to schedule what you want to post at a certain time if you’re too busy to do it during the day. Buffer allows you to share your favorite social networks from one place. You can receive statistics of how many people clicked, retweeted, commented, liked, and more! This is a great tool to use to see where your social media platforms stand with your followers. Are you having an impact or are you slipping through the cracks? Stand out on social media with this tool by sharing content in a unique way.
7. Different is Better
Not one follower wants to see a boring Facebook or Twitter page. You must find your unique selling proposition (USP) to ensure that your organization will stand out on the web. You need one or more aspects that will make you stand out and differ from your competition. WHY is your product different and better than the rest? Don’t be afraid to take risks and switch it up on your social media pages. You want your followers to really pay attention to your posts, so make them worth reading!
Posting something at one or two in the morning probably won’t get many likes or retweets, because usually most people are sleeping at those times. Early in themorning before the work or school day begins, at lunch time, and after dinner time in the early evening are most likely when the most people are browsing through social media. Choose a time when you know that people will see what you have to say. Timing is everything!